Dynamic Segmented Campaigns
You can divide your audience into two major groups; active and drop-out users. Through Dynamic Segmented Campaigns, you can increase ROI or extend retention rate of these groups.To maximize campaign performance, you need to forecast users motivation correctly by using time-series in-game activity data.
User behavior in games is very different from E-commerce, messaging and other non-game apps. Game specified algorithm is indispensable to improve campaign performance.
Variable CPC Pricing
Dynalyst’s bidding algorithm automatically optimizes the campaigns to achieve your KPI goals. Campaigns are optimized for each network, segment, and user.
Upon receiving bid requests from ad networks, Dynalyst programmatically determines the optimal bidsprogrammatically determines the optimal bids associated user’s behavioral data and which network they appeared in.