Shibuya-ku, Tokyo, February 28th, 2018 — Dynalyst for Games a dynamic retargeting advertising Digital Signal Processor (DSP) for smartphones is proud to announce it has been selected by TUNE, the global leader in marketing and advertising measurement, as a member of the TUNE Certified Partner Program (TUNE CPP).
Dynalyst for Games is offered by Ad Tech STUDIO, which engages in research and development of services of CyberAgent, Inc. (Head office: Shibuya-ku, Tokyo; President: Susumu Fujita; listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) in the ad technology field.
Dynalyst for Games helps with distribution of advertising creative, which is segmented in real-time and optimized for each user by analyzing an individuals engagement level, utilization and status. This information is used to by many mobile application companies inside and outside Japan.
The TUNE CPP, for which Dynalyst for Games was accredited, aims to enable advertisers to choose advertising media best suited to their respective purposes of marketing. Dynalyst for Games is one of the first products selected in Asia, and is one of first mobile advertising companies accredited in Japan. Mr. Ryan Buma, the Chief Commercial Officer (CCO) of TUNE, cited the reason for the accreditation as follows:
“The TUNE Certified Partner Program establishes and confirms industry best practices for mobile marketing,” said Ryan Buma, Chief Commercial Officer at TUNE. “Today we welcome Dynalyst to the program as they have demonstrated their commitment to providing marketers with the utmost level of transparency, service, and value. I applaud Dynalyst for completing the rigorous TUNE Certified Partner Program evaluation and their dedication to helping marketers win at mobile.
As a newly certified TUNE CPP partner, Dynalyst for Games will receive more intensive TUNE support and training, and will have early access to preview new TUNE mobile marketing and measurement features.
These tools will enable Dynalyst for Games to create and deliver the most of advanced ad technology on a continuous basis, while achieving advertisement distribution that is highly transparent to both Japanese and global mobile applications that rely on Dynalyst for Games retargeting technology.
In the two years since its inception, only 33 companies, including Amazon Media Group, Applovin, Unity and Tapjoy, have been named a TUNE Certified Partner, making this an exclusive and prestigious honor.
TUNE delivers innovative measurement solutions that help marketers and their partners effectively manage campaigns, engage the right audiences, optimize ad performance, and grow their business. TUNE’s solutions are trusted by innovative mobile marketers, the largest advertising platforms, and the world’s most iconic brands. Headquartered in Seattle, Washington with over 300 employees in nine offices worldwide, TUNE solutions are used by Expedia, CVS, Subway, The New York Times, Line Corporation and more. For more information visit:www.tune.com.